Awards

PT Garudafood Putra Putri Jaya Tbk (GOOD) with its slogan "Leading In Innovation" gained another achievement by receiving an award given by WartaEkonomi.co.id Research as "The Best Public Relations in Company Management on Innovative Products Through National and Global Stakeholders Cooperativeness" in the Indonesia Public Relations Award (IPRA) 2021.

The methodology used by Warta Ekonomi's research team was media monitoring through content analysis by evaluating the positive sentiments in mainstream media and social media. The period of positive sentiment that was assessed was August-December 2020 covering several industrial sectors, such as Agribusiness, Life Insurance, General Insurance, Multi-finance, Banking, Consumer Goods, Retail, and Energy.

For the fourth time, Hardianto Atmadja (CEO of PT Garudafood Putra Putri Jaya Tbk) won the Indonesia Most Admired CEO (IMACEO) 2020 award for the Consumer Goods category organized by Warta Ekonomi Magazine on Friday, 18 December 2020 via virtual conference (for 2016, 2017, 2018 & 2020).

This event was also attended by Fadel Muhammad (Founder & President Commissioner of Warta Ekonomi) and Jusuf Kalla (Vice President of the Republic of Indonesia 2014 – 2019).

The IMACEO 2020 assessment was carried out by Warta Ekonomi’s research team using an online survey covering 1,000 respondents distributed across Indonesia to capture public perceptions of the most admired CEO/President Director. The basic assessment criteria used by Warta Ekonomi’s research team are competency, credibility, responsibility, and humanity.

In a virtual awarding ceremony held on 18 December 2020, Garudafood won 4 (four) Indonesia Best Brand Award (IBBA) 2020 in the 19th survey carried out by SWA Magazine and the MARS Digital Indonesia Research Company. This award is an appreciation given to the best brands in the country serving as a performance benchmark for Indonesian brands, especially during the COVID-19 pandemic.

The four brands that received the IBBA 2020 award are:

1. Branded Nuts Category: Garuda
2. Pilus Category: Pilus Garuda
3. Wafer Stick Category: Chocolatos
4. Chocolate Powder Beverage Category: Chocolatos

The Indonesia Best Brand Award (IBBA) is an annual survey that measures the value of a brand by describing the elements that determine the value. The survey results can determine the position, changes, and competitiveness of each brand against other brands on each of the elements measured.

The survey was conducted in a number of major cities in Indonesia (Jakarta, Bandung, Semarang, Surabaya, Medan, Makassar, and Banjarmasin) for a three-month period in 2020. Using the multistage random sampling method, a survey was conducted on more than 10,000 respondents to identify the best brands for various product categories. This award was also assessed by a professional and independent jury.