Jakarta, 13 July 2024 – Exciting news for ARMY and fans of Chocolatos wafer rolls. PT Garudafood Putra Putri Jaya Tbk (Garudafood), through its Chocolatos brand—one of the market leaders in the wafer roll category—has partnered with TinyTAN, the animated characters inspired by the global pop group BTS, to launch a special edition of Chocolatos which includes Chocolatos Delight Chocolate and Chocolatos Delight Vanilla. The products were introduced at the Chocolatos TinyTAN Grand Launching hosted by the K-Playlist fan community in Jakarta on 13 July and in Bandung on 14 July.
This collaboration represents Chocolatos' effort to introduce new elements to its product line while inspiring consumers with the positive values embodied by TinyTAN, including hard work, perseverance, creativity, and self-love. Through this partnership, Chocolatos demonstrates its commitment to continuous innovation in line with consumer needs and as a strategy to broaden its target market demographic.
"Moving forward, Chocolatos has outlined several strategies to maintain its position as a market leader in the wafer roll category. This includes focusing on offering affordable indulgence products and premium products through all sales channels, including e-commerce and live shopping," said Niken Esti Prasetianti (Marketing Director of Garudafood).
In addition to offering delicious flavors in its wafer rolls, the special edition of Chocolatos Delight brings new excitement to fans. With every purchase of the TinyTAN Chocolatos Delight, buyers will get 1 (one) TinyTAN character card in the packaging, featuring eight different versions: RM, Jin, SUGA, j-hope, Jimin, V, Jung Kook, and the TinyTAN group.
As part of this program, Chocolatos is also hosting a contest with a grand prize of a vacation to South Korea, which will run until 30 November 2024. During this period, Chocolatos Delight will launch two themes: 'Magic Door' and 'Dynamite.’ Participants will have the opportunity to win a vacation to South Korea by collecting Chocolatos TinyTAN cards and adhering to the conditions outlined on the microsite www.chocolatosfans.com.
From this July, the TinyTAN special edition Chocolatos Delight will be available across various sales channels, including official e-commerce stores, supermarkets, and local minimarkets. By making the product accessible through multiple channels, shoppers can easily find and purchase the highly anticipated Chocolatos Delight special edition. The introduction of this product offers a unique and enjoyable experience for Chocolatos and BTS fans.
To date, Chocolatos, as an Indonesian-made wafer roll product, has successfully maintained the Indonesia Best Brand Award (IBBA) for 17 consecutive years up until 2023 and has also won the Brand Choice Award 2024.